About Us
Founded in 2018 and headquartered in Palm Springs, CA, Silver Rock Development, Inc. is a family owned & operated company. The Coachella Valley's breathtaking mountain views and scenic desert landscapes have inspired the Mid-Century Modern and Desert Modernism architecture of our homes. Our developments truly embrace the environment & lifestyle. Through our commitment to quality new home construction, customer satisfaction and financial feasibility, our goal is to put you in a custom-quality home at a production-builder price.
Silver Rock Development, Inc. prides itself on putting our homebuyer’s needs first. Our small size allows us the opportunity to go the extra mile and have a more personal relationship with our customers. This enables us to exceed expectations while maintaining a streamlined & efficient homebuilding process. We are an environmentally conscious builder with energy and water-efficient buildings at the forefront of our blueprints. These custom-quality designs will allow homeowners to save significant amounts on annual utility costs.
Silver Rock Development, Inc. promotes a positive & diverse work culture among our team and has created a homebuilding family that prides itself on innovation, expertise and persistence. We look forward to putting you in a home of your dreams!
Meet The Team
Ethan Mezrahi
Co-Founder & President
Licensed General Contractor, Realtor, Developer and University of Southern California Marshall School of Business alumnus. Ethan founded Silver Rock Development, Inc. in 2018 after identifying a need for well-designed, affordable homes in Southern California.
Caroline Mezrahi
Co-Founder & CFO
Over twenty-five years of experience in human resources, finance and real estate investments. Masters in Industrial & Organizational Psychology with background in banking.
Gregory Dempsey
Vice President of Construction
Over twenty years in the building industry from residential to commercial projects and has been in construction management the last 10+ years. Formerly with Frontier Communities and KB Homes.
Justin Lavoie
Project Coordinator / Marketing Manager
Fourteen years of experience in real estate operations and marketing with Sotheby’s International Realty. Masters in Communications with a background in marketing and interior design.
Ivan Ruvalcaba
Assistant Superintendent
Ivan began his career as a machine operator, then worked at GreenBee Concrete for two years. He left his position as Foreman this past June to join Silver Rock Development as an Assistant Superintendent.