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About Us

Founded in 2018 and headquartered in Palm Springs, CA, Silver Rock Development, Inc. is a family owned & operated company. The Coachella Valley's breathtaking mountain views and scenic desert landscapes have inspired the Mid-Century Modern and Desert Modernism architecture of our homes. Our developments truly embrace the environment & lifestyle. Through our commitment to quality new home construction, customer satisfaction and financial feasibility, our goal is to put you in a custom-quality home at a production-builder price.

Silver Rock Development, Inc. prides itself on putting our homebuyer’s needs first. Our small size allows us the opportunity to go the extra mile and have a more personal relationship with our customers. This enables us to exceed expectations while maintaining a streamlined & efficient homebuilding process.  We are an environmentally conscious builder with energy and water-efficient buildings at the forefront of our blueprints. These custom-quality designs will allow homeowners to save significant amounts on annual utility costs. 

Silver Rock Development, Inc. promotes a positive & diverse work culture among our team and has created a homebuilding family that prides itself on innovation, expertise and persistence. We look forward to putting you in a home of your dreams!

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Meet The Team


Ethan Mezrahi

Co-Founder & President

Licensed General Contractor, Realtor, Developer and University of Southern California Marshall School of Business alumnus. Ethan founded Silver Rock Development, Inc. in 2018 after identifying a need for well-designed, affordable homes in Southern California.


Caroline Mezrahi

Co-Founder & CFO

Over twenty-five years of experience in human resources, finance and real estate investments. Masters in Industrial & Organizational Psychology with background in banking.

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Gregory Dempsey

Vice President of Construction

Over twenty years in the building industry from residential to commercial projects and has been in construction management the last 10+ years. Formerly with Frontier Communities and KB Homes.​


Justin Lavoie

Project Coordinator / Marketing Manager

Fourteen years of experience in real estate operations and marketing with Sotheby’s International Realty. Masters in Communications with a background in marketing and interior design.


Ivan Ruvalcaba

​​Assistant Superintendent

 Ivan began his career as a machine operator, then worked at GreenBee Concrete for two years.  He left his position as Foreman this past June to join Silver Rock Development as an Assistant Superintendent. 

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